Mcasso worked with Saatchi & Saatchi to create a version of Fedde Le Grand’s ‘Put Your Hands Up For Detroit’ for the IRB Rugby Sevens tournament which takes place in 9 countries around the world each year.
Changing the lyric for each stadium, for example ‘Put Your Hands Up For Hong Kong’ and ‘Put Your Hands Up Twickenham’. Curved Arrow pitched the track and cleared the rights for the usage.