M&C Saatchi wanted to develop the country theme of the loving Dad from their Natwest TV commercial highlighting their easy ISA.
We were asked to pen an authentic country song for a radio commercial that informs the listener of the advantages of Natwest/RBS ISAs.
Working with the creative team, we developed the lyrics, wrote and then recorded the tongue-in-cheek song sung by the versatile Bob Saker with the hope of raising awareness (and a smile) with the audience.