Mcasso and Music Supervision arm Curved Arrow teamed up to provide a 360 degree Music and Sound Consultancy role for the heart-warming Strongbow campaign celebrating the Great British Pub.
The aim of the campaign was to utilise the unique ability of music to make people feel proud to be British again and stars the piano/guitar duo ‘Rob & Chris’.
Curved Arrow’s Oliver Jay and Lisa McCaffery worked with Otherway from the outset to research the most suitable tracks and licensed the 80s classic ’Together In Electric Dreams' for The Campaign.
Mcasso’s Tom Martin and Richard Atkinson were also brought in at pre-production stage as Music Directors to advise and liaise with the artists, agency and director, and oversee the creative and logistical side of the recording.
The Mcasso duo then joined the production team in travelling up to Newcastle to the shoot to record the track live in front of the pub crowd, before taking on the Audio Post Production for the campaign, appearing across TV, Cinema and Online.