Curved Arrow worked directly with the teams at Toyota Motor Europe and Saatchi & Saatchi UK as Music Consultants on an extremely complex Music Search and Sync Licensing campaign.
The Campaign’s mission was to transform the streets of a European city into a Musical Paradise; every street name changed into that of a song and whenever the Toyota Yaris Hybrid turned into that street, the song would start playing in the car.
We worked alongside the Marketing team, longlisting and shortlisting a selection of instantly recognisable ‘sing-along’ tracks from different eras of pop music history to feature in the film.
A total of of 14 tracks were licensed for this multi-media Pan-European campaign, with the primary spot airing on TV, multiple films online, supporting radio adverts and user-generated content.